Are Google Search Ads Worth It? The Real Cost of Search Ads
Most brands’ first advertising step is to try their luck with Google search ads. And this is with good reason, Google…
How to Properly Manage PPC Campaigns
One of the primary goals of all marketers is to get their brand noticed. Brand recognition increases traffic and converts…
Why Your Brand Needs an Integrated Marketing Strategy
Marketing teams spend a great deal of time coming up with strategic approaches to increase engagement and campaign…
What Is Direct Response Advertising?
Have you ever abandoned purchasing a product online because it’s a next-paycheck purchase? Only to later discover…
The 8 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can…
Instagram ads allow businesses to reach their target audience on one of the world’s most popular social media…
How Demand-Side Platforms Enable Wider Reach & Ad Buying
Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…
Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score
By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher…
What is Display Advertising?
Display advertising has come a long way since October 27, 1994, when the first banner ad promoting AT&T appeared on…