Building landing pages for digital ad campaigns can often be a time-consuming and frustrating task. That’s why we’re excited to share an update to the Instapage builder that will make the page creation process easier than ever.

We’ve added a collection of new page layouts that you can start using today! These layouts are designed and optimized by Instapage CRO experts, and provide a great starting point for multiple page types, including:

• Trial signup pages
• App download pages
• Product sales pages
• Product overview pages
• Scheduling pages

These layouts are available to all Instapage customers. But a layout is just a jumping-off point. Once you’ve selected a layout that’s right for your use case, you can use Instapage customization feature to craft each page for your specific audiences.

Use AI Content to quickly scale page creation

A well-designed layout doesn’t just improve the odds of converting a visitor. It also makes it much easier to personalize each page according to your target audience.

Choosing the right layout makes it easy to keep your page design consistent while personalizing your pages to each audience. Our drag-and-drop interface allows you to easily rearrange page elements and design your landing pages without a single line of code.
And we’ve recently introduced new AI features to help speed up the page copywriting process. Use the Rewrite with AI feature to ideate page headlines, value propositions, and calls to action, so you can build a customized landing page in minutes.

Start creating new page experiences today!

If you’re ready to start building personalized landing pages for each of your audience segments and scale out your campaigns, Instapage is the best place to start. Sign up for your 14-day free trial today to start improving campaign results with outstanding pages.

One of the biggest obstacles to digital campaign success is page performance. Even minor improvements to landing page conversion rates can increase sales and revenue over time.

Despite this obvious value, many companies lack the bandwidth or CRO expertise to run experiments and improve their campaigns—leaving money on the table. So savvy marketers are taking advantage of new advancements in AI in AI to help build and optimize their pages.

At Instapage, we’re constantly improving our platform with new ways to build and optimize high-converting landing pages. We recently released AI Experiments, a new way to run intelligent optimization experiments on your landing pages without the same level of manual effort.

With AI Experiments, you can:

• Speed up experimentation and get insights faster
• Send more traffic to better test variants
• Earn higher conversion rates over time

In this blog post, we’ll walk through the benefits of AI Experiments and show you how AI features can accelerate your optimization efforts and improve your return on ad spend.

Experiment with Dynamic Traffic Allocation

AI Experiments use artificial intelligence to power a form of experiment called dynamic traffic allocation, which tracks the progress of an experiment and directs traffic to higher-performing test variations.

This experiment type differs from traditional A/B testing in a few ways. In a standard A/B/n test, traffic is split evenly between two or more page variants. The test runs for long enough to achieve statistical significance—in other words, until the test has been performed with enough viewers to reliably show a clear winner.

AI Experiments begin in a similar way, with multiple page variants. After a warm up period, the AI system identifies the highest performing variants up to that point, and those variants receive a higher percentage of traffic over time. As the experiment progresses and the degree of certainty changes, the traffic will continue to shift, and eventually the system will identify the test variant with the highest probability of winning.

This approach has a few advantages over A/B tests.

• Faster time-to-insights. Dynamic traffic allocation removes the need to wait for statistical significance, so you can benefit from improved pages faster.
• Fewer lost conversions. Because a lower percentage of traffic is routed to suboptimal test variants, you no longer need to trade conversions for insights.
• Less manual effort. Let the AI system manage your experiments for you, without a high degree of manual effort.

Start performing AI Experiments today

AI Experiments are now available to Instapage customers on the Convert Plan. If you prefer a more hands-on approach, our traditional A/B testing options are still available. With the addition of AI Experiments, Instapage customers can improve their campaign results faster than ever.

An important reminder—AI is a powerful tool for conversion rate optimization, but it’s not a silver bullet. AI can’t make decisions in a vacuum—it needs human input and guidance to be effective.

If you want to benefit from AI Experiments and CRO expertise, the Instapage Convert plan may be the right choice for your business. Schedule a demo with our team to learn how to achieve better results from your digital campaigns. See all Instapage plans here.

A consistent brand identity is crucial in landing page design

Landing pages are one of the most important components of your online marketing strategy. They’re the first thing visitors see when they click on a search ad, and the place where interest transforms into action. That’s why it’s so vital that landing pages are designed with consistency in mind—especially when it comes to brand identity.

But what does this have to do with landing pages? If you’re trying to get visitors from search ads or organic traffic to convert, then you need to make sure that their experience is consistent with the rest of your brand identity. The less confusing it is for people coming from other sources, the better off your conversion rates will be.

Maintaining a strong brand style across all of your landing pages requires consistent use of:

Colors
Fonts
Logos

In this blog, we’ll share strategies for maintaining a consistent brand identity, and introduce new Instapage features that make brand consistency a breeze.
Keep it consistent across all your pages

The impact of brand style goes beyond metrics. A consistent brand identity builds:

Trust
Credibility
Authority
Brand loyalty

Let’s examine how different brand elements can improve your page success.
Colors

A consistent color scheme and design across all of your channels helps users associate your brand with a particular look and feel. This can be especially helpful when running multiple landing pages or if the same page has different types of content (e.g., products vs services).

Consistent branding also helps guide users through the buying process by clearly communicating next steps. For example, using consistent colors on CTA buttons makes it easier for the customer to take action and ultimately convert.
Fonts

Consistent fonts can improve readability and increase conversion rates. Staying consistent also inspires trust, which is especially true if you are selling a product or service that requires a high level of trust from potential customers.

Fonts should be legible and easy to read—they should also be easy to navigate, so that users can easily find what they’re looking for on the page without having any trouble with the layout or design of the text itself.
Favicons

When a visitor reaches your landing page, they need to immediately know where they’ve landed. A favicon in your landing page’s tab is an immediate visual signifier that shows the visitor that they’re in the right place. An inconsistent favicon can raise a red flag to wary viewers and potentially cost you a conversion.

Incorporating new software into your business isn’t easy — not only does it have to fit your strategy and budget, but it has to support the needs of your team as well. That’s why Instapage offers a 14-day trial.

We can tell you about industry-leading tools and solutions, announce features the marketing industry has never seen, and even share relevant statistics to prove success, but at the end of the day, you and your team need to test the platform yourself.

Visualize your ad campaigns and connect ads to relevant landing pages–all in one place with AdMap.

Get started now

How to maximize your Instapage 14-day trial

To know if Instapage is right for your business, you’ll want to test the full breadth of its capabilities. The best way to achieve this during your 14-day trial is to create a plan for what you want to test.

1. Integrate with the rest of your tech stack during the 14-day trial

A key to personalization at scale is an integrated technology stack. Instapage is designed to provide everything you need for advertising personalization, while integrating with your other marketing personalization tools, such as email, CRM, social media management, etc.

For true 1:1 personalization to succeed, these tools need to be connected. For example, your landing page software needs to be able to pass lead information through to a CRM, then that CRM needs to pass data along to an email marketing technology, and it all needs to feed into an analytics platform. That’s why Instapage allows you to connect 60+ popular marketing software tools you already use, like Google Analytics, Google Tag Manager, and Marketo, among others.

The first step, before publishing a page or inviting team members to test the software, is to make sure all of your tools are connected and ready to process the data from Instapage.

(The integrations above is not the complete list. Please visit the Integrations page to see the complete list.)

2. Organize your work with workspaces

When creating pages for multiple clients or campaigns, it’s helpful to keep your designs organized into separate workspaces.

Each workspace has separate pages, analytics, integrations, domains, and team members — making it easy to compartmentalize your work. You’ll be able to create up to three in the trial. This is the same number you’ll be able to create on the Instapage Build plan. If you need more, you can upgrade to the Convert plan.

To create a new workspace, navigate to the upper-left corner of the page, where you can see the name of the current workspace. By default, this workspace is often called “Default Project,” but you can change the name if needed. Look for the plus symbol labeled “New Workspace” and click on it. Then, enter a name for your new workspace and click “Create.” Your new workspace will appear in the list of workspaces, and you can access it by clicking on its name.

3. Invite your team members

To get the most out of your trial, you’ll want to test the tools available to teams. To add a team member to a specific workspace, click on “Workspace Settings,” then “Team Members,” and then the blue “ADD TEAM MEMBER” button. Enter the team member’s email address and select the appropriate permissions for their role.

This functionality enables you to keep your teams organized, provide each team member with the tools they need to succeed, while maintaining the oversight necessary to keep everyone accountable.

4. Create custom forms for laser-targeted lead routing

Need to qualify your leads up front, or just gather a bit more information from the get-go? Use your 14-day trial to set up your first forms.

The Instapage Form Builder lets you create a lead form in just a few clicks. You can easily customize, edit, delete, add, or rearrange form fields based on the information you’re trying to gather.

You can add a form to your page by clicking on the Form button in the left sidebar of the builder. To customize your form, click the form and select the Form Settings menu. There, you can specify your form’s style and objective. You can even add multiple form fields to an existing form, and customize the design of your forms to match your brand style (and follow CRO best practices).

Once your forms are set up, you can connect them to the rest of your marketing automation tools or CRM via the integrations you set up in Step 1. To learn more about setting up a form, click here. You can also learn about multistep forms here.

https://help.instapage.com/hc/en-us/articles/360012558611-Setting-up-a-multistep-form

5. Align the goal of your campaign with templates

Every landing page performs a different function. For example, squeeze pages are ideal for capturing visitor information at the top of your funnel, while click-through landing pages are best for warming up your prospects at the bottom of it. Selecting the right page template to use will depend on the goal of your campaign.

Start by matching your campaign goals to one of the page templates:

• Lead generation landing pages. This template features a form used to collect and qualify leads with different fields. Lead generation pages are an effective tool throughout the entire funnel, and therefore are the most versatile landing page. Choose this template if the goal is to learn more about your prospect to determine whether they’re a good fit for your product or service.
• Click-through landing pages. Formless pages are used to persuade visitors to convert without the risk of deterring them with a lead capture form. These pages are effective throughout the funnel, but they’re most valuable at the bottom for prompting prospects to click through to a long form or a credit card field on the following page.
• “Thank you” landing pages. The “thank you” page is used to acknowledge a newly converted lead with a note of appreciation and to direct that lead to the next stage in the marketing funnel. They’re best used throughout the funnel as a follow-up page after each conversion.
• Webinar landing pages. These pages are used by marketers to invite visitors to attend a webinar, which research has demonstrated to be one of the most engaging forms of content. They can be used effectively across all funnel stages.
• Ebook landing pages. The eBook offer is a versatile resource that can be used at the top and middle of the funnel to earn prospect information in exchange for a download.
• Event landing pages. The event invitation landing page can be a compelling tool for engaging prospects across the “awareness,” “evaluation,” “decision” stages of the marketing funnel.
• App landing pages. This template is used to prompt visitors to download an application. They’re most effective at the middle and bottom of the funnel.

Not sure what your goal is, or where your visitors are in the marketing funnel? Learn more about the buyer’s journey here and what your prospects expect at each stage.

6. Create your page

Once you’re ready to begin creating pages, you have a few options: you can select an existing template, design your page from scratch, or design your own custom template.

The simplest way to get started during your trial is to select one of the responsive templates, each of which has been tested and proven to drive conversions.

First, give your page a descriptive name that will help you differentiate it from your others. Then, start building by clicking: “Create”

Once you’re in the builder, it won’t take long to design your first page. To edit any element on the template, simply click it to reveal a list of options available for editing. To add any new element, select it from the left menu, then drag to position it:

Whatever happens on the front-end of the page will be reflected on the back-end, so you won’t have to worry about editing code. However, if you do want to make more detailed edits to the back-end, the tool allows flexibility for that level of customization.

7. Streamline your landing page production with Instablocks

Building individual landing pages for multiple audiences can be time-consuming. You can streamline the process with the Instablocks™ feature. Here’s how it works:

Once you’ve created a piece of content for your page – such as a header or testimonials section – and then optimized the mobile version, save it in “My Blocks.” You can then import it to a new design when creating additional pages that use similar content. This is particularly helpful when creating similar pages for A/B testing. You can duplicate pages, delete elements, insert and rearrange Instablocks all without recreating a new template.

Access the Instablocks library by editing your page design, clicking insert block, and you will see a window that looks like this:

The left column contains the folders you set up to categorize each page block. Use the device toggle to see how the page will look on both desktop and mobile:

Note: Once you’ve scaled your pages with Instablocks, you can update them all simultaneously with one click using Global Blocks. Request a Convert demo today to see Global Blocks in action.

8. Instapage design tools

One of the great features of the Instapage landing page builder is the advanced functionality and precision of the design tools, which make it easy to build pages without compromising on design details.

• Edge Measurement and Axis Lock: The Edge Measurement feature enables you to find the exact coordinates of your landing page elements, which you can lock along the horizontal or vertical axis with Axis Lock to keep them in-line:

• Google Fonts: The full suite of available typefaces from Google Fonts makes it easy to maintain brand consistency across your pages. Keyboard shortcuts: The inclusion of keyboard shortcuts for common tasks that streamlines the design process, allowing you to add, delete, group, and layer objects with just a few keystrokes. Here’s a look at just a few of the 30 actions we’ve created shortcuts for:

• A robust CSS editor: For a higher level of customization, experienced designers will be happy to know that every landing page can be fine-tuned manually with the CSS editor module module.

9. Set up an experiment

Once you and your team have put the finishing touches on your design, try creating another one to test against.

A/B testing involves testing your original page against a variation to see which performs better. It’s one of the most effective ways to improve landing page conversion rate. That said, a lot of people get it wrong by limiting their A/B tests to a single feature, such as a headline or feature image. However, unless your site generates a substantial amount of traffic, this will be a time-consuming and inefficient approach. The most effective approach for most is an A/B testing method that finds the global maximum, which is a higher-performing, drastically different version of your original page.

To begin a test, click “Experiments” in the left menu of your Instapage dashboard, name it, and state your hypothesis. Then, create a different version of your page that tests an alternative way of getting your message across:

Once you create the test, it will appear in your list, similar to this:

For example, if your original page features a video, you might try communicating your message with long-form text. Or if your original features long-form text, test it with shorter copy and images. The best tests start with your own data, so use it to guide your design and page content decisions.

Keep in mind that it’s important not to end your experiment until you’ve generated enough visitors to reach at least 95% statistical significance (here’s a calculator to help). But you’ll have plenty of time to evaluate the A/B testing tool and Instapage analytics.

10. Get set up with AdMap™

It’s important that each ad and landing page is closely matched, both to create a consistent experience for your prospective customers, and to maintain a high Google Quality Score. But when you’re running multiple campaigns and tests and making frequent adjustments to your ads, it can be tricky to keep landing pages and ads in sync.

This is where the AdMap feature can be helpful. Once you’ve set up a few landing pages, try out the AdMap feature to pair them with corresponding ads.

• Import your full account structure from the advertising platform to generate your landing page Score and evaluate your advertising funnel for ad-to-page relevance:

• Visualize a list of your campaigns, ad groups, and ads in Instapage to determine where you need personalized pages
• Effortlessly create new pages within the AdMap flow, and connect each ad to a matching landing page using an intuitive point-and-click interface
• Quickly edit and update connected page experiences to match your ad iterations
• Automatically two-way sync ad mapping updates between the advertising network and Instapage
• Serve the correct personalized experience in real-time to the right audience for each ad

(Make AdMap more powerful by using the feature alongside Instapage Personalization. By upgrading to the Instapage Convert plan, you get access to Personalization where you can attach personalized experiences to individual ads thereby achieving 1:1 ad-to-page relevancy.)

11. Review and publish your pages

Once your page is complete, click the “Preview” button in the upper-right corner of the builder to check it against different screen types. If you’re happy with the design, click “Publish,” for options to publish via a custom domain, WordPress, Drupal, or the Instapage demo server:

12. Set up branded email notifications

This functionality lets you customize notification emails for alerting your team, manager or clients. You have options to add your logo, create a custom subject line, adjust the “From” field, or modify the HTML code. You can learn more about setting up branded email notifications here::

13. Set your campaigns live and collect data

Once your landing pages and their corresponding campaigns are live, it’s important to give them time to collect data. Keep in mind, each trial is limited to 2500 unique monthly visitors, so the data collected during the 14-day trial is only a sample and won’t be sufficient for determining ROI. Instead, use these visitors to test the features of the software. Are the integrations working effectively? Do you understand what you see in the Instapage analytics dashboard? Are prospects getting their branded email notifications?

14. Review your analytics dashboard

To access the analytics dashboard for your landing page, first go to the Landing Pages tab of your account. From there, find the page you want to analyze and click on the three dots on the right side of its name. Next, select “Analytics” from the dropdown menu that appears.

On the analytics page, you’ll see performance statistics for both the desktop and mobile versions of your page by default, including data for all visits.

If you want to see data for unique visitors only, you can check that option in the Filters menu on the upper right. To view data for a specific date range, click on the current date range displayed on the page, which will open a calendar. From there, select the start and end dates for the period you want to view.

15. Experiment with AI Content

Sometimes the biggest barrier to building landing pages is lack of inspiration. Writer’s block can slow down your page creation efforts and prevent you from running high-quality A/B tests. Instapage released new features that harness the power of AI to create variations on page content, like headlines, paragraph copy, and CTA buttons.

AI Content is extremely useful for creating page variants and setting up A/B tests. Be sure to try this feature during your 14-day free trial.

This blog post shares some strategies for using AI Content in your marketing efforts. For an in-depth view, check out our Help Center article.

Make the most of your Instapage 14-day trial

The Instapage landing page builder is a feature-rich tool that’s designed to be easy to use for marketers of all levels and skill sets. With this step-by-step guide, you’ll be set to test the full range of the tools features and functionality.

Begin your 14-day trial here, then join brands like Verizon, eBay, Verifone, and HelloFresh by becoming an Instapage Convert customer.

Google Optimize is shutting down

It’s the end of an era. Google announced that Google Optimize will be shut down in September 2023. Google Optimize uses Google Analytics data to show you which version is performing best, so that you can optimize your site for conversions and increase traffic. Marketers have relied on this tool to run experiments and improve the results of their Google Ads campaigns since it was launched in 2012. The good news for marketers who’ve relied on Google Optimize is that straightforward alternatives can help you accomplish the same goals.

For Instapage customers, the Google Optimize sunset is no big deal. Instapage offers many of the same features as Google Optimize (and some that Optimize lacks). Instapage can help marketers perform experiments like A/B/n tests and access in-depth analytics features like heatmaps for an all-in-one landing page experience.

What is landing page optimization?

Landing pages are the pages that you send your traffic to when they click on an ad. Since landing pages are so important, it’s worth taking the time to optimize them for maximum conversion rates.

When you optimize a landing page, you’re trying to improve its performance in terms of getting people who visit it (or click on it) interested enough to convert into leads or customers. This could mean generating more sales, qualifying leads better by having more people fill out forms on your website, and collecting information so you can reach out later with follow-up offers.

Optimization is a necessary part of any digital campaign. And Instapage is designed to help advertisers easily build and optimize pages for the best campaigns possible. Let’s explore how Instapage can replace or even exceed some standard Google Optimize features.

A/B testing

A/B testing is a way to compare two versions of a web page and determine which one performs better. A/B testing is a simple, fast and effective way to improve your website and increase conversions.

You can use Instapage to create multiple variations of the same page or experiment with different pages altogether. You can also run an A/B test on any element of your landing page (including images, text or videos).

And now, with Instapage AI Content Generation, you can build A/B tests faster and easier than ever before. Simply select the text element, like headline or button copy, that you’d like to test, and hit the “Rewrite with AI” prompt. You’ll receive several AI-generated variations on your copy that you can test against the original.

A/B testing is one of the most efficient ways to tailor a campaign’s landing page to a specific audience. But A/B tests focus on just one element at a time. The best optimization platforms let you take it a step further with A/B/n testing. This format allows marketers to create multiple variants and test them simultaneously. This form of split testing enables faster and deeper insights.

Instapage customers can easily build landing pages and conduct A/B/n tests all in one place—without the fuss of third-party tools.

Heatmaps

A/B and multivariate tests give you hard data on which version of a landing page performs best. But sometimes, if you want to understand what a visitor experiences on your landing page, you need to dig a little deeper.

That’s where heatmaps come in. Instapage Convert customers can access in-depth analytics of visitor behavior on their pages. Heatmaps provide a visualization of page activity, including:

• Scroll depth
• Page clicks
• Mouse movement

Using heatmaps, you can identify the most important elements on your landing page, which can help you set up future tests for maximum impact. This feature is something Instapage has that Google Optimize doesn’t, making it your ideal alternative.

Conclusion

We know these tools will help you optimize your campaigns and ensure they reach their full potential. If you’re interested in trying Instapage as your Google Optimize alternative, sign up for a 14-page trial.

Want to dive deeper with advanced analytics and heatmaps? Interested in migrating your existing landing pages and benefiting from a full conversion rate optimization analysis? Instapage Convert may be the right solution for you. Schedule a consultation today.

Over the last few years, artificial intelligence and machine learning have revolutionized MarTech. These technologies have left marketers amazed—and a little intimidated. And as marketing-specific AI tools become available, it’s more important than ever to understand this technology and how to use it.

Instapage recently released the AI Content Generator, a new feature that uses AI models to draft page content. This feature is available in the page builder for all Instapage customers. The AI Content Generator is based on OpenAI, an API that also forms the basis for ChatGPT, DALL-E 2, and other popular AI generators. OpenAI-based content generators can create written content nearly indistinguishable from a human copywriter.

The AI Content Generator can help marketers to:

• Create content faster
• Scale page creation
• Break through creative blocks
• Create experiments

AI and machine learning can help marketers speed up production and enhance their efforts. But these tools can’t operate in a vacuum. They need thoughtful application and marketing expertise to reach their full potential. There are a few things marketers need to know to get the most value from AI content tools.

In this blog post, we’ll explore the benefits and pitfalls that come with AI copywriting tools. We’ll also share some best practices for incorporating AI into your marketing workflow. While these best practices are specific to the AI Content Generator, they apply to any AI copywriting tool you might use. Let’s jump in.

Be specific

The AI Content Generator requires a set of inputs to create content for your landing page. It needs:

• An original piece of content, like a headline, paragraph, or button text
• The name of your company or product
• A short description of your product or service
• The target audience for the content

The quality of the output created by the Content Generator depends on the input you provide. To receive content variations that meet your goals, you need to get specific with your product description. A detailed product description results in greater variety and detail in the new content variations.

Tip: Include at least 8-10 words in the product description field for more detailed variations.

Be relevant

The strength of a landing page comes from relevance. When a customer clicks on an ad, they expect to see a landing page that reflects the audience-specific values communicated by the ad. And when you’re running dozens of ads to unique audiences and ad groups, you need landing pages—and lots of them.

That’s why the AI Content Generator is a must-have for marketers who want to scale their ads strategy. The feature considers the target audience when providing content, and adjusts based on that input. But as with product information, you’ll get better results when you include more detail.

Tip: Include information about your audience’s role, industry, and use case in the Audience field for more relevant content. Confirm that your chosen variation is still relevant to the copy used in the ad.

Be curious

Experimenting with your landing page content is a necessary part of conversion rate optimization. If you want better results, you need to use page content that’s relevant to your audience. But creating new page variants can be time-consuming—unless you scale with AI.

AI speeds up the process. Combine the AI Content Generator with other Instapage features like A/B and multivariate testing to get results quicker.

Tip: Copy an existing page and use the AI Content Generator to update a headline, page text, or button for instant A/B tests.

Be mindful

Artificial intelligence and machine learning have made incredible strides in the past few years, and AI copywriting is likely to become even more convincing. But it’s important to remember that AI is a tool—not a replacement for marketing expertise.

As you experiment with the AI Content Generator, you are likely to encounter less-than-perfect results. But even imperfect copy can still be useful, especially for copywriters who struggle with writer’s block. AI is not a perfect solution for every problem, but with persistence and an open mind, it can help marketers move faster, work smarter, and get better results.

Tip: Review content variations before publishing to ensure that they fit your brand and maintain ad-to-page relevance. Ensure that new content is consistent with the rest of your page.

Scale smarter with AI Content

Marketers can confidently leverage AI content tools by following these best practices. We’re excited to see how your team benefits from adding AI to your workflow.

Have questions about the AI Content Generator? Visit our Help Center, or reach out to our Support team for more information.

Marketing teams thrive on collaboration. And when you’re building personalized landing pages for specific audiences, you need easy ways to bring the whole team together and work with an agile mindset. That’s why Instapage is built around team collaboration.

In this blog post, we’ll explore three new ways Instapage customers can manage their team accounts for maximum efficiency and effortless communication.

Switch accounts in one click

Say goodbye to distracting account management. Instapage customers can now switch between accounts and workspaces with a single click.

For teams that manage multiple workspaces, or customer-centric businesses like agencies or design freelancers, this feature makes it easy to focus your efforts and balance multiple accounts.

To switch workspaces or accounts while using Instapage, just click the icon on the upper left of the screen. You’ll see the list of workspaces and accounts to choose from.

Publish new pages by domain

Many marketers maintain multiple page domains to support their business’ ad-to-page strategies. But managing multiple domains can be a major hassle—especially when you need to create unique landing pages across domains.

We’ve simplified the publishing process to ease that headache. You can now search domains before publishing to quickly connect your page to the right domain.

When you’re ready to publish, simply click the Publish button on the right of the screen and use the search function to find your preferred domain.

Invite teammates with comments

We know that marketing is a team effort. That’s why Instapage was designed with team collaboration in mind. Our collaboration features allow multiple teammates to design together, share feedback, and speed through time-consuming reviews. And our collaboration features keep getting better.

Now you can easily bring in coworkers without leaving your workspace. Just @ your teammate in a comment and they’ll be invited to join your project. Get stakeholder alignment and feedback—without breaking your flow.

Marketing teams are built on collaboration

We strive to make every team effort feel effortless. Our ever-expanding array of landing page creation and optimization tools put the power in your team’s hands. With Instapage, any marketer on your team can be a developer, a data scientist, a CRO expert, and a team player.

Want to learn more about what Instapage has to offer? Try a 14-day trial and experience Instapage for yourself.

We’ve introduced new improvements that make it easier to build landing pages on Instapage. Together, these improvements represent a new step forward for ease of use and scalability on the Instapage platform. Introducing Instapage 3.5.

• It’s easier than ever to navigate the Instapage platform. You can now click-and-drag to reorient the canvas when creating your landing page, and use horizontal scrolling for easier navigation.

• Want to quickly update an element on your page? Sidebar menus are now available for all page elements. Simply click on a page element to access sidebar menus, or double-click a text element to write or edit page copy. You can also right-click or use hotkeys to delete, duplicate, or reorder elements.

• Need to swap to a different Instapage account? Switch between your Instapage workspaces and accounts quickly by accessing the drop-down bar on the left side of the screen.
• We’ve also streamlined the publishing process by relocating the Publish button to the upper right corner. You can search domains before publishing to quickly connect your page to the right domain.

These updates will make it easier than ever to create outstanding landing pages on Instapage.