"No matter what, the very first piece of social media real estate I'd start with is a blog."
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A blog is a routinely updated web page on which articles about news, educational information, and entertaining content is shared by a particular person or company. Blogging allows marketers to rank highly on search engines for long-tail keywords, establish authority, and demonstrate expertise on a given subject. Blog subscribers typically get notified of new articles via RSS feed or email shortly after a new article is published.
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