Marketing and Advertising Guides

Marketing and Advertising Guides

Brush up on industry best practices, get inspired by best-in-class examples, and learn how to use key features like A/B testing and heatmaps to take your marketing campaigns to the next level

Mastering the basics of conversion rate optimization (CRO)

Mastering the basics of conversion rate optimization (CRO)

Discover how conversion rate optimization practices can optimize your marketing funnel, helping you not only gain customers…

What is a Mobile App Landing Page?

What is a Mobile App Landing Page?

Discover how the smartphone evolved to what it is today, in light of the latest mobile marketing statistics Get an insight…

How to Create a Landing Page — Quickly and Efficiently

How to Create a Landing Page — Quickly and Efficiently

Learn all of the basics that go behind creating and promoting landing pages to generate more leads for your campaigns Study…

Best Landing Page Examples

Best Landing Page Examples

landing pages are the gateways to higher conversion rates when optimized with the right elements. Learn what it takes to…

What is A/B Testing?

What is A/B Testing?

Discover how to use A/B testing to boost your landing page conversion rate. Learn what testable landing page elements have…

What is a Sales Page?

What is a Sales Page?

Long-form sales pages vs. short. Know when to use one or the other and how each can affect your sales The design and copy…

What is a Lead Capture Page?

What is a Lead Capture Page?

Learn how to create optimized lead capture pages that generate leads for your business Discover the secrets behind…

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