But it’s not a matter of increasing spend to “get more clicks.” The mentality should be to increase…
Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your…
Automated processes were created during the industrial revolution to limit human effort in repetitive tasks. As time went…
here’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…
Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets,…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change…
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