The Recommended A/B Testing Stack for Advanced Digital Marketers
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…
Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?
In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…
Why Multi-Step Forms Can Increase Conversions (Examples & Data)
All landing page elements give visitors information as soon as they arrive on the page: The headline explains the…
Personalized Experiences vs A/B Testing: Different, but Better Together
At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s…
A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations
At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages,…
Instapage With Advanced Google Analytics Variation Tracking Now Available
As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page…
How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…
WordPress Publishing and A/B Testing Now Available with AMP
Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and…