Everything You Should Know About Google Ads Final URLs
In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…
Bing Ads vs. Google Ads: Which Ad Platform is Right For You
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
What Advertisers Can Learn From Google and Facebook
While advertising rules and trends may change, one fact remains constant. Personalizing advertising campaigns is where…
YouTube TrueView ads: What are they & why use them?
The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage…
18 Google Ads Extensions That Will Help You Generate More Sales
Tell me if this sounds familiar … you log into your Google Ads account every day to review the previous day’s…
9 Examples of Effective Google Ads Campaigns
If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…
Want a Good Quality Score? Perfect the Post-click Experience
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…