4 Upsell Landing Page Examples and How They Help Generate Revenue

Savvy marketers know that returning customers spend 67% more than new customers and this is why upselling is an effective and proven strategy and also why upsell landing pages are necessary to ensure sustainable business growth for any brand.

So what are upsell landing pages and how do you use them in your campaigns? Let’s find out.

What is an upsell landing page?

An upsell landing page uses persuasive elements and techniques to drive an existing customer to purchase a newer, more expensive, or more robust version of a product or service. They can also suggest add-ons a customer could make to their current order before purchasing:

This type of page differs from a typical landing page because its success is based on psychological principles. While conversion optimization principles are founded on a basic understanding of your consumer, an upsell landing page focuses more on their perception of and connection with your offer. This means you must apply certain psychological principles to your page.

3 psychological principles to use on your upsell landing pages

1. Decoy effect

The decoy effect refers to people’s change in preference between two options when a third and asymmetrically dominated option is presented. This technique is perfect for sales pages and subtly nudging prospects toward the one you want them to claim.

Consider The New Yorker example above. If “print + digital” was the only offer on the page, it wouldn’t look as appealing as it does next to the “print only” and “digital only” options. Since all three options are $12, why would anyone want the print-only or digital-only edition instead of both?

2. Social proof

Social proof refers to a consumer’s perception of something based on the actions and opinions of others. This can be powerfully convincing on landing pages through detailed testimonials, big-name brand logos, and social media count tickers.

Notion’s upsell landing page features  user testimonials from reputable brands directly underneath the package options:

3. Scarcity

Scarcity uses people’s tendency to overvalue a resource when there’s less of it, or it’s running out. You can take advantage of this on a sales page or upsell page by including time-sensitive offers like webinars or conferences, or limited quantity physical products like books. Availability indicators, urgent CTAs, and countdown timers all help present scarcity.

When consumers perceive that a product or service is limited in quantity or only available for a limited time, they are more likely to act quickly and make a purchase. The fear of losing out on a valuable opportunity motivates individuals to prioritize their buying decisions, leading to increased conversion rates and sales for businesses. Furthermore, scarcity can create a sense of exclusivity and prestige around a product, enticing consumers to perceive it as more desirable and valuable.

Now let’s see how these psychological principles can be used in action.

4 upsell landing page examples

(For shorter upsell landing pages, we’ve shown the entire page. However, for longer pages, we only displayed them above the fold. You may need to click through to each page to see some of the points we discuss. Also, keep in mind that some brands may be A/B testing their page with an alternate version than is displayed below.)

1. Grammarly

What the page does well:

• Concise copy shows prospects what they get with each plan. 
• The CTA buttons stand out from the rest of the page content.
• The company logos add social proof to the page.

2. Bloomberg Businessweek

What the page does well:

• The discount offer is clearly mentioned on the page
• The offer is very valuable, just $12.42/month + unlimited digital access across all devices.  
• The large CTA button is easy to find and it contrasts with the page.

3. Spotify

What the page does well:

• Large graphics with minimal copy makes it easy for prospects to see the benefits of subscribing to Spotify Premium.
• The checklist of the Premium plan benefits makes it clear that Premium is a much better option.
• A 30-day free trial makes prospects more likely to purchase the Premium option.

4. WOW! TV & Internet

What the page does well:

• The click-to-call phone number enables visitors to contact the company quickly.
• A more personalized offer based on geographic location can be provided by inputting an address.
• The lock icon beneath the address fields indicates that prospects’ information is secure and only used for personalized offers.

Free guide of 110 landing page examples 

Ready to take your landing page game to the next level? Instapage has got you covered! In our extensive collection of 110 landing page examples, you’ll discover a treasure trove of inspiration and insights to help you craft landing pages that captivate your audience and drive action. These real-world examples cover various industries and objectives, from e-commerce to SaaS, lead generation to event registrations. 

Delve into the best practices, A/B testing ideas, and conversion-boosting tips from successful businesses across the globe. Whether you’re a seasoned marketer or just starting, this comprehensive resource will guide you toward crafting landing pages that turn clicks into customers.

Grow your revenue with an upsell landing page

When used effectively, upsell landing pages have the potential to be one of the most profit-driving techniques in any marketing team’s arsenal because they rely on psychological principles to drive action.

With Instapage, you can build professional and personalized upsell landing pages to generate maximum sales. For more details on high-converting landing page examples used throughout the sales funnel, check out our Build and Convert plans here.