Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy
From product development to marketing, the guiding light for your long-term strategy should be your “ideal…
Defining Behavioral Segmentation with 7 Examples
Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…
How Brand Storytelling Boosts Lifetime Customer Value
The best brands in the world tell rich stories that speak to the basic human need to belong. Brands like Nike or…
Tutorial: Scale Landing Page Personalization with Instapage
Many marketers today look to landing pages to capture attention and create consistency for customers. This can prove costly…
4 Ways Daily Harvest Increases Signups with Landing Pages
Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of…
5 Ways Chime is Disrupting Financial Services with Unique Landing Pages
With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know…
How LendingTree is Disrupting Online Lending with Landing Pages
LendingTree is an online loan marketplace with one of the largest networks of lenders in the country. Since the brand…
5 Ways Beachbody Uses Landing Pages to Increase Enrollment
The health and wellness industry continues to rise, according to the Global Wellness Institute, with the industry now worth…