Marketo’s Top 4 Demand Generation Secrets
Learn how you can increase your email open rates by 261% using Marketo's secrets behind A/B testing, triggers, and more.
Learn the secrets behind Marketo's world-class demand generation engine—and how they increased their efficiency by 7,000%+.
Here’s What You’ll Learn
The three A/B tests that reshaped Marketo's demand generation strategy
Cross-channel triggers for increasing sales opportunities
Automating campaigns based on everything from website visits to form abandonment
Best practices for post-click optimization (PCO)
Your Hosts
Ginny Tonkin
Product Marketing,
Instapage
Michael Madden
Director, Commercial Demand Generation,
Marketo
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Learn how to incorporate Marketo's winning strategies into your own demand generation process.
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