Are Google Search Ads Worth It? The Real Cost of Search Ads
Most brands’ first advertising step is to try their luck with Google search ads. And this is with good reason, Google…
How to Properly Manage PPC Campaigns
One of the primary goals of all marketers is to get their brand noticed. Brand recognition increases traffic and converts…
Google Says These Page Attributes Make a Good Landing Page Experience
Many marketers may not know this, but Google judges every landing page you create and connect to a PPC ad—search and…
Google Discovery Ads: The Digital Advertiser’s Guide to Generating…
Google Discovery Ads use a combination of captivating visuals and personalized targeting to generate top-of-funnel demand…
Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score
By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher…
Why Every Google Ads Campaign Needs Its Own Landing Page
Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…
Comparing Facebook Ads vs. Google Ads: Which Platform is Best?
For business owners, it’s a common question: Is budget better spent on Facebook ads or Google ads? The answer,…
Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…