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Conversion optimization

Delight visitors with ad-to-page relevance

Optimize your landing pages with data-backed insights from in-app A/B testing, on-page behavior analytics, and robust reporting.

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Test, learn, improve

Test without compromise with server-side experimentation
Understand visitor behavior with heatmaps
Run A/B tests to gain real-time insights with robust analytics dashboards
Easily A/B test AI-generated content for different audiences and ad groups
Send data to the rest of your marketing stack

Performance by experience

See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

Heatmaps

Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should A/B test to improve page performance.

A/B variation testing

Create multiple variations of your landing pages to discover which layout, copy, and images work best for specific audiences. Accelerate experimentation without time-consuming rewrites using AI-made headlines, paragraphs, and CTAs.

AI Experiments

Optimize your landing page with AI-assisted experiments. Dynamically direct ad traffic to higher-performing test variants without manual oversight. Never trade conversions for insights again.

Speed up experimentation and get insights faster
Earn higher conversion rates over time
Track conversion rates and traffic allocation across variants

Test, learn, improve

Test without compromise with server-side experimentation
Understand visitor behavior with heatmaps
Run A/B tests to gain real-time insights with robust analytics dashboards
Easily A/B test AI-generated content for different audiences and ad groups
Send data to the rest of your marketing stack

Performance by experience

See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

Heatmaps

Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should A/B test to improve page performance.

A/B variation testing

Create multiple variations of your landing pages to discover which layout, copy, and images work best for specific audiences. Accelerate experimentation without time-consuming rewrites using AI-made headlines, paragraphs, and CTAs.

AI Experiments

Optimize your landing page with AI-assisted experiments. Dynamically direct ad traffic to higher-performing test variants without manual oversight. Never trade conversions for insights again.

With AI Experiments, you can:

Speed up experimentation and get insights faster
Earn higher conversion rates over time
Track conversion rates and traffic allocation across variants

The benefits of personalized experiences

Understand visitor behavior

Acquire the ultra-specific insights you need to find which page elements to A/B test.

Speak to your audience

Test and optimize content to ensure you’re delivering the right message to the right audience.

Validate what works best

Intelligently run fast, server-side split tests with no page load delay.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"