Instapage features that scale your marketing

From landing page building powered by AI technology to experimentation and optimization tools — Instapage has every feature you need to create high-performing landing pages at scale that enhance campaign results and maximize ROI.

All

Forms
Lead capture forms

Create a form to capture prospect information and lead them down the marketing funnel.

Forms
Form builder

Create single, multi-step, or pop-up forms with multiple fields, drop-down lists, radio buttons, and more to capture prospect information and increase user engagement.

Performance & Security
GDPR compliance

Instapage complies with the GDPR data privacy and security standards and ensures your landing pages are GDPR-compliant by adding things like a data consent cookie bar.

Landing pages
Global blocks

Create and use brand-aligned Instablocks such as headers, footers, or product blocks across numerous pages. Edit a block once and see the changes instantly reflected wherever the block is used.

Performance & Security
Global data centers

Instapage operates on servers across North America, Europe, and Asia to ensure and deliver the fastest possible page loads no matter your location.

Experimentation
Heatmaps

Measure visitors' interaction with a landing page by tracking mouse movements, clicks, and scroll depth to optimize user engagement.

Landing pages
Hiding mobile blocks

Easily hide page blocks from the mobile view to create a more optimal scrolling experience.

Landing pages
Image asset manager

Access the image manager without opening the builder. Add, organize, and edit your own photos in the landing page builder to further personalize your promotion or offer.

Landing pages
Instablocks

Use pre-designed page blocks like headers, footers, testimonials, and more, or create blocks from scratch to build personalized landing pages. Save, customize, and reuse blocks any time.

Integrations
Invisible reCAPTCHA

Protect your landing pages from spam while letting real visitors engage and convert with ease using Google’s Invisible reCAPTCHA.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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